PPC Terminology
dBaseMedia.com has compiled a list of common PPC Terminology to help you understand the terms and definitions related to PPC (Pay Per Click).
PPC: Pay per click. An online advertising model used by search engines, web directories and web sites. The advertiser only pays when some one clicks on an advert, this enables the advertiser to keep a tight reign on their monthly budgets.
CPC: CPC stands for cost per click. This is the amount of money you are willing to pay per click to the search engine for them sending you the visitor.
CTR: CTR is short for click through rate. This is a percentage figure given when asking how many clicks a PPC ad has had. If a PPC ad has had 1000 views and 10 clicks that gives a 10% click through rate.
CPA: Cost per acquisition. This is how much it costs you to convert one visitor into a customer.
PPL: Pay Per Lead. This is how much your pay for a valid lead.
ROI: ROI stands for return on investment.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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