Thanksgiving, Black Friday, Cyber Monday and Christmas are by far the most talked about, searched and popular keywords on the web this week. Consumers are spending a lot of time this holiday (and pseudo-holiday) season shopping online for all of the best steals and deals on the latest and greatest gifts.
Online retailers are anticipated to generate record numbers of website visitors and, hopefully, sales this holiday season. Regardless where you stand on the commercialization of the holidays, the fact remains that retailers will continue to have sales promotions and consumers will continue to flock to them to get the best deals on their purchases.
Successful retailers including major stores and product brands with online resources are flooding the marketplace with ads and promotions through their websites, email, SMS, QR Codes as well as traditional marketing platforms like print and broadcast.
Online advertising helps even the playing field for smaller businesses since page rankings are not determined by who has the deepest advertising pockets. Businesses have to optimize, promote and maintain their online presence and SEO irregardless of their marketing budget.