Pros & Cons of Google Analytics
If you’re considering using Google Analytics, you’ll want to see our Pros and Cons list below.
The Pros:
- Ease of Use
- The price (it’s FREE).
- Integration to AdWords to viw cost per clicks and click data
- Track Multiple sites
- It will track all the sites that you own.
- Very useful reporting tool
- Sitewide page view analysis.
- Conversion funnel analysis.
- Different kinds of sophisticated conversion reports.
The Cons:
- Modification is limited.
- Metrics are given in percentages, not real values
- There is no way to add offline sales or internal data into the tool.
- What it tracks is limited (keyword, engine, ad group, and campaign)
- The size of the report is limited.
While Google Analytics is a great Free tool to help you monitor your online marketing or online advertising, it doesn’t quite have all the features you might need for of your SEO needs.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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