There are many important reasons why a business needs SEO. Marketing on the web is different from offline marketing, in the sense that you are communicating your offerings in real time to a web-based audience. Search engine optimization is essential if you want your customers to find you in search engines.
An overwhelming percentage of internet users worldwide use various popular search engines for their web searches. By optimizing your website to suit the requirements of the search engines, prospective customers can locate your site within search engine listings.
SEO is not only aimed at placing your website in search engines, but also aims to position your site in a higher rank. This also helps for your website to be detected by local searches. Finally, the biggest reason why a business needs SEO is for it to improve sales and expand market reach by targeting the right customers on the Internet.