Reinforce Credibility
When designing your PPC ad landing page, it’s important not to forget to add copy for credibility, you can do this in a number of ways on the page:
- Add a few testimonials.
- Consider re-writing your text to include words like ‘dependable, many years experience, reliable, proven, tested etc.
- Add partner logos of reputable companies.
- Provide visible contact and support links.
- Add a telephone number to your page.
These are the types of things that can convey trust and credibility and ease the mind of the consumer, which can result in higher conversions.
———————————————————————————————————-
dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
