SEM Technology

Posted at September 13, 2006

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Recentlym Fortune Interactive released the results of a study which was performed by its SEMLogicâ„¢ Technology to determine which metrics were most crucial to the webpages naturally ranked on the 1st page of results for 3 popular search engines (Goolgle, Yahoo & MSN). For the study, they used a highly competitive keyword phrase ‘laptop‘.

Here were some of the results….

In-Bound Link (IBL) Quality . This is a measurement of key elements on the page containing an in-bound link which, in combination, influence the link reputation for the target of the link. This is the only factor that had the same level of relative influence across the search engines and happened to be the most influential in all cases.
In-Bound Link Relevance . This is a proprietary measurement of the topic/keyphrase relevancy of the content on the page containing the in-bound link. Yahoo and MSN place the same level of importance on this factor but not as much as Google.
In-Bound Link Title Keyword Density . All three search engines differ on the level of importance placed on this factor. Google assigns more importance than the others, followed by MSN and then Yahoo.
In-Bound Link Anchor Keyword Density . Google and Yahoo assign the same level of importance here. MSN places more importance here than the others, the second most important overall among its other factors.
In-Bound Link Quantity . Yahoo and MSN place equal importance on this factor, but still to a lesser degree than Google does. It is worth pointing out that not only is IBL Quality of most relative importance among off-page factors across the board, but IBL Quantity is of least relative importance among the off-page factors across the board.
Title Keyword Density . This is the most influential on-page factor for the competitive landscape in Google as well as in MSN. Yahoo assigns the same overall relative degree of importance to it as MSN.

The complete results of the study can be found at www.fortuneinteractive.com/laptop.php

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