Inner Site Linking is an important step to your website optimization. When you generate you inner site links in a menu or your site content, it’s always important to use your targeted keywords in the anchor text. Try to avoid the ‘click here’ links as much as possible.
For example, if one of your keyword phrases is ‘accounting services’ avoid having a sentence that says:
click here to order our accounting services
instead, consider changing it to say:
order our accounting services today!