Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two elements that are vitally important in order for you to get and maintain relevant traffic to your website on a long-term basis.
Writing short articles of 250+ words on your blog or on ezine sites with a keyword relevant link back to your website’s main pages can help you greatly. It helps get your name out there more and more, the search engines will see this and you can eventually be seen as an authority and expert in your field of business. All the while building back links to your site for SEO and establishing your website firmly into the search engines rankings.
You can also answer questions on forums that allow you to include a website with your answer. Once again, people will be seeing you answer questions correctly and will be very likely to visit your site. Make sure you do this in a legitimate way, only join forums that are relevant to your industry and discuss topics of interest in your posts. Forum administrators can always spot spam and can ban you from a forum for non related links or too many posts.
Press releases also work wonders for driving traffic to your site. A well written and informative press release that points to your website will once again, show readers that you are a leader in your field. The same goes for Twitter and other social media sites, posting daily tweets about industry relevant subjects can increase your reach and may also help with search in the future (look at Bing’s beta search w/twitter results).
There are many SEO companies online who can assist you in optimizing your website so that you get traffic. At dBaseMedia, we specialize in SEO, SEM, SMM and Mobile Marketing. Contact us for a consultation, we’ll be happy to discuss how we can help your online business become more successful.