When optimizing your web pages remember that Images, flash, and other multimedia will not help your SEO much. Be sure to add core text content related
exactly to your target page. Write unique content for each page and make sure title tags are relavant to page topic. This all seems pretty straight forward
stuff but you would be suprised how many sites don’t implement good solid text content to there sites.
Another good thing to remember is that you generally want to have more text than code on your pages so that your code to text ratios are good. Too much code
and little text will not help you climb those engines.