Web standards are in place so that the right web coding standards are used. These standards are laid out by the World Wide Web Consortium and apply to XHTML and CSS coding practices.
To answer the question as to whether or not your business should be web compliant, the answer is ‘yes’. You may find it a challenge to find a designer who will make a good looking site and also make it compliant. This is because many web designers simply do not bother to make websites compliant because of the time that is involved in doing so.
If you do take the trouble to find a web designer to make your site compliant, your website and business will benefit. Search engines will be able to easily interpret the relevance of your text which is very important for ranking purposes.
Some people think that using a web design software is good enough to create a good looking site without having to have any coding knowledge. However, more often than not these sites leave a lot to be desired as the pages are often coded wrong. This results in these businesses losing money and having their site inaccessible to a large audience. These sites are also often hard to navigate and to maintain.