A site map is at the very heart of any Search Engine Optimization (SEO) plan and it’s a quick and easy way for the search engines to find and index all of your website pages by putting links to each page in one area.
Site maps also help the search engines to understand what your site is about so you should make the most of your important keywords on your site as part of your SEO strategy.
All of your links should be in plain text and point to every page within your site with descriptive words that make it easy for the search engines to understand what they will find on your pages. Be sure that you have two site map files in your root directory, an xml file for the search engines and an html file for humans to view. Remember with the XML site map, you’ll want to upload it to your host server and to your Google Webmasters account too.
Site maps can easily be submitted to the search engines just by adding your site map location to the end of the site map links on Google, Yahoo, Bing, Ask and Live Search.
While you may have heard some people saying that it is not important to add a site map – especially to a small site, the truth is that it is indeed beneficial to you, the XML map alone in your Google Webmasters account can give you valuable insight to how Google’s bots are crawling and reading you pages.