Smart Marketing Professionals are Utilizing YouTube for Advertising
Websites have to be customized to suit the short attention span of online users. We usually scan a page and our eyes jump from catchy title to enticing picture to annoying banner ad.
If a page doesn’t suit our info search or whim, we close that window or tab and move on. That means the company’s online marketing campaign may have failed to grab you through the layout, text, and images. But while readers may have declined in their desire to read, one thing they keep doing is this: they keep watching videos. YouTube to the rescue.
One advantage of videos is that they have better pass-along value. Even though URLs of interesting websites get passed along between friends, presumably through emails and instant messaging, videos get viewed more, since they are more attention grabbing and less time consuming than interesting articles.
A new feature of some instant messaging services involves automatically running a link to a YouTube video in the messenger, that way both the sender and recipient can watch it more or less at the same time. Reactions to the video are available in real time. That’s great online advertising by any standard.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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