SMO vs SMM
SMM and SMO are two new catch phrases that are gaining popularity and notoriety across the web today. These terms are acronyms used to define new techniques involved with the optimization of social media and social networking sites.
Social Media Optimization or SMO is a way to optimize a website so that the brand awareness and content are spread with little effort through the use of social media and online communities. Users and visitors act as ‘carriers’ to these sites. Adding social bookmarks to sites like Digg and Stumble Upon are examples of SMO.
Social Media Marketing or SMM on the other hand refers to creating and then distributing content and messages through the social web network using viral marketing techniques. This could be a funny blog post that gets bookmarked and that maybe lands on Digg’s homepage or by making a video and putting it on YouTube.
With SMM, the message is pushed out into the social media scene. A successful SMM campaign generates its own buzz, making people wanting to spread it further. SMO focuses instead on pulling people into a site and then counting on them to spread the word.
Both SMO and SMM are two techniques that are grabbing a lot of attention today due to the increase in popularity of sites like Twitter and YouTube. Webmasters that succeed are using one or both of these techniques to establish themselves as web leaders.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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