SEO experts are well aware of the fact that RSS feeds are very valuable for a good quality internet marketing campaign. Syndication is the process of republishing an article from another site and an RSS feed is a tool for determining when website content has been updated.
RSS saves you a lot of time. Instead of bookmarking and visiting each site that you find interesting, you can simply log into your RSS aggregator to see which sites have been updated. RSS feeds allow you to see the new updates as soon as they are posted and it takes the hassle out of subscribing and unsubscribing.
Using RSS feeds can also mean less mail in your inbox and less SPAM to worry about.
RSS is an outstanding tool for website publishers too. When a publisher updates the site with a new product, that information is passed on to the subscriber.
If you want to subscribe to a website, you need to first find out whether or not it has an RSS feed. If it does, you can subscribe to that feed using an aggregator which will allow you to choose your feeds and begin to receive updates.
As RSS technology becomes more and more mainstream and easier to use, users and publishers will begin to use it more to manage information and to market services and products.