The medium affects the message. Choose the format/s that fit your goals—banners, contextual ads, E-zine advertising, etc. After that, select the vendor that yields the most results for you. For example, which sites would you like to carry your banners?

Observe your advertising purchases. With some prior research and trial, you will find that some formats and vendors work for you, while others don’t. You need to decide which vehicles for your ads result in better brand response and conversion.

How well do you convert? Your ads might drive people to your site, but if your site is poorly maintained, you’re wasting ad money. Study all related factors in the customer experience spectrum to find out where you can improve conversion.

Advertising copywriting is rewriting. Don’t get stuck with your banners and the current formats you’re using. Experiment and keep rewriting, re-thinking, re-visualizing your copy.

“By the way” sales sell. When your customer goes to your site, while he is reading up on a product, he should be able to see links to, thumbnails of or capsule write ups about other products.

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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising