dBase Media's Blog » What is Search SPAM and how to avoid it? http://dbasemedia.com/blog A blog about Social Media Marketing & Strategy, Online Advertising, Search Marketing, SEO, Mobile Marketing, Technology Development and more! Thu, 09 Feb 2012 05:14:16 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What is Search SPAM and how to avoid it? http://dbasemedia.com/blog/index.php/seo/what-is-search-spam-and-how-to-avoid-it-409.html http://dbasemedia.com/blog/index.php/seo/what-is-search-spam-and-how-to-avoid-it-409.html#comments Fri, 05 Dec 2008 12:19:11 +0000 nicola http://dbasemedia.com/blog/index.php/seo/what-is-search-spam-and-how-to-avoid-it-409.html Search SPAM is a term used to describe when search engines get too much of what they’re looking for. It’s when a website uses methods to get a quick and unnatural catapult up the search engines ranks.

If you want to know more about Search SPAM and how to avoid it, visit the info pages of the three leading search engines: Google, Yahoo, and AltaVista. Each search engine has its own strict definition of what counts as search spam.

One search spam strategy is hidden text, or when a site contains text a visitor can’t see but search engines can. The goal is to overstuff a site with selected keywords. Another tactic is using doorway pages, or pages search engines can find, but which visitors can’t.

Another is using mirror pages, or having a page with the same content. To avoid using these, have only one site for your site. Don’t hide any subpage in your site’s navigation. And use only keywords inside the context of relevant and helpful articles on your site.

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