Due to the fact that nearly everyone has a mobile phone, text messaging is a great way of promoting your business. It is said that 90% of all text messages are actually read and when you consider all of the mobile phones in the world, you could find customers you probably never would have reached using traditional marketing methods.
SMS marketing used to be complicated and costly but now there are many service providers who offer low-cost and simple services which are perfect for small business owners.
Some of the most useful ways you can use text messaging in your business include sending reminders of appointments, making special offers, sending an address or link for driving directions to your place of business and informing customers of simple order confirmations.
Savvy marketers are combining text message marketing with traditional marketing methods. A good example of this would be if you could include an SMS short code on fliers or business cards to encourage potential customers to get in touch with you.
It is easy to sign up for and create a text message campaign and it often does not involve any up-front cost to you. Some providers will even offer some free messages to get you started and will also offer bundles of services for a small one-time fee.