Tips to Save Money on Online Advertising

Posted at May 28, 2009

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With everyone feeling the pinch these days, companies are looking for ways to cut corners. One avenue for cost-reduction is to lead more efficient online advertising campaigns. Optimizing your advertising can still yield good results despite reduced expenditures for it. Here are some tips to help you save money on online marketing.

If your company has cut or drastically reduced its focus on Pay Per Click ads or SEO done for your website/s, you can still help out in generating targeted traffic. Several free online strategies fit here–article marketing, social networking, submission to free PR sites and targeted email marketing, for instance.

If your firm used to hire a team to generate articles optimized around keywords for your niche and send the variants of those articles to multiple article directories, you can write those yourself. Perhaps not as fast or automated as when you hired help, but it’s still doable. Take existing articles on your site or those sent to article directories and rewrite them yourself.

A paragraph per paragraph rewrite will do, so long as the flow in thought is maintained and the keywords retained. If there are keyword density requirements, stick to them. If you can rewrite this way twice for every article, then you can send two original articles to either article directories or websites that hold free press releases. As an alternative, you can re-channel your downsized budget into buying an article spinner that will help churn out dozens of versions for you. Then all you have to do is send them out.

Another tip that’s useful is social networking. If your company maintains several accounts on social networking sites, most notably Facebook, you may have to take over the daily updates to that account. In this way, you maintain a ‘presence’ in your network and can indirectly interest others to inquire about your business. After all, there should be a link to your site on your Facebook account.

Then, there are your existing customers’ email addresses. You can email them one by one or en masse and ask for feedback, or offer promotions and discounts. This way, a relationship after a purchase is retained.

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