Understanding Social Media Optimization (SMO)

Social Media Optimization (SMO) is a relatively new term but one that is becoming very well known all across the internet. Good SMO tactics can drive huge numbers of visitors to a website and can also determine whether a new business or website will make the cut or not. SMO involves driving traffic to a site through new channels because search engines are not the only sites that drive good traffic these days. SMO is not surpassing SEO just yet, but it has the potential to do so in the future.

The term ’social media’ is a buzzword that is used a lot. What does it mean exactly? Well, Wikipedia says that it is ‘online tools and platforms used by people to share ideas with each other.’ Social media can be in the form of text, images, audio and video. Popular social media includes blogs, message boards, podcasts and wikis.

Social media also includes sites like Facebook, Digg and Delicious as these are all sites that can be used to send a message. SMO sounds a lot like Web 2.0 marketing and in many ways, it is.

When using in SMO techniques, you have to be sure to join the conversation since social media is a two way street. Know too how to target your audience and how to create content that is useful and interesting.

No matter what you are selling, by creating fun widgets for users to use or by making your content seem unique and new, you will naturally draw curious users to your website.

SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing


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