Watch Your Online Marketing Competition
It’s important to watch your competition online marketing and advertising trends to see how your business measures up. Watching page ranks, traffic patterns and advertising dollars of your competitors is key to understanding if you’re in the lead or if your marketing strategy needs improvement.
For time management alone, using online tools to help you collect competitive data is a must. Below are some tools that can help.
Touch Graph Google (TouchGraph.com). A real SEO geek’s favorite. Provides an astounding view of your own site, as well as your nemesis’ site relationships.
Myriad Search (http://tools.seobook.com/authority-finder/). This is a good search engine – it lets you lump together the results from Google, Yahoo, MSN, and even Ask Jeeves, all in one set of results. It’s ad-free, and provides the chance to assign better value to a search engine, or even cut down the amount of duplicates per search engine. You can also export just about everything to .csv. A nice free tool to examine competitors’ ranking across many search engines.
Web CEO (WebCEO.com). The free edition, and many agree with this, is merely a ploy to get us to upgrade. It already helps us analyze just what our competitors are doing, and it also provides a great ranking and search visibility engine. The free version works just fine for smaller sites with fewer than a thousand pages. Pretty good tool to boost up your online marketing efforts.
These are just some of the many free tools available. In time they tend to be refined, and the paid versions are most always better. If you need advice or are seeking online marketing services, feel free to contact www.dBaseMedia.com today!
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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