There are more than a few ways to help manage and market a massive website. Managing an extensive website should be done effectively by professionals, whether in-house or outsourced.
A huge site needs extra monitoring, whether in terms of web pages, site administration, and online tools like shopping cart, auto responders and more. If you have the necessary knowledge and skills in website administration and management, you can always monitor the performance of your website using in-house resources. However, outsourcing management services are also an excellent option especially for website owners lacking the required expertise.
Search engine marketing, search engine optimization, e-mail marketing and affiliate marketing can help a massive website achieve traffic and recognition. With the various ways to help manage and market a massive website, any website owner need not worry on the marketing needs of his site.