What Google Algorithm Changes Mean to Your PR

Posted at June 1, 2009

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Like all search engines, Google continues with regular updates of their algorithms. This practice is used to help improve the efficiency of the search results. Sometimes these updates seem to be minor but, on occasion, some changes can literally drag websites (even major sites) PR (page rank) to the bottom of search results.

This can cause a huge upheaval for webmasters and SEO companies who then have to scramble to restore their Page Rankings. Since most websites are relying on their rank as a part on their online marketing campaigns, falling in PR can result in severe consequences.

Since hundreds of new online advertising websites are emerging on a daily basis, change is very important. Some of them will be better than the existing sites. Google algorithm updates offer all players an equal chance to battle on level ground.

There is no need for webmasters and SEO companies to panic about dropping in PR. It is quite normal for pages to fluctuate in ranking. One precaution you can take to help minimize the effect of a “Google dance” is to consistently make sure you employ proper optimization of your web sites. You can be sure to update your content regularly, refine keyword selection and maintain the density of keywords.

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