What is PPC or CPC?
PPC or Pay Per Click is a method of Internet advertising in which an advertisement is placed on another website or within asponsored search on a search engine.
With PPC, the advertiser pays a bid amount each time a surfer clicks on the advertisement link. PPC is also sometimes called CPC or cost per click advertising.
The credit for the introduction of the PPC concept is given to the founder of Goto.com, Bill Cross.
The most common PPC programs on the web are Google, Yahoo & MSN. See links below to the programs they offer:
1.http://adwords.google.com
2.http://advertising.microsoft.com
3.http://searchmarketing.yahoo.com
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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