What’s Trending in SEO?

There are currently several hot trends in the search engine optimization, some more effective than others. Some of the most prevalent and popular online marketing tools and techniques in use today can really help boost your brand and your business through effective online marketing campaigns. Here is quick rundown of a few of the terms that refer to these tools and techniques:

Affiliate Marketing – having others promote your business and sell your products for small fee
Display Marketing – include flash ads, banner ads and video snippets calling attention to promotions
Email Marketing – bulk mail, subscriptions and targeted email campaign have been around a long time
Local Search Marketing – utilizing local search engine features for attracting local consumers
Mobile Media Marketing – SMS messaging and other advertising specific to mobile devices and smartphones
Organic/Natural Search Optimization – effective use of keywords and keyphrases on your website
Paid Search – Any of a variety of ad campaigns or tools that you pay for, usually keyword centric
Search Engine Marketing – a blanket term for a variety of tools and techniques focused on getting better search engine rank results
Social Media Marketing – using social networking websites to promote your business offerings
Video Marketing – using short motion videos to convey you brand message

SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing


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