Yahoo’s $100 Million Makeover
Yahoo is launching a new campaign to help promote its brand and to drive more traffic to the site. The campaign includes a high tempo advertising campaign over the next 15 months where they are planning on spending around $100 million.
The enhancements include changing Yahoo’s home page to let people access their favorite sites on any screen from just one web location. Yahoo search has been updated to make web search results much more relevant and meaningful.
You can now use Yahoo Messenger to make and receive high quality video calls to connect instantly with friends and family.
The new Yahoo Mobile Homepage allows you to use the internet on your mobile phone. There are also new mobile apps for Yahoo Finance, Yahoo Fantasy Football and Flickr. Yahoo Mail allows you to easily share, edit and access your photos.
In light of all of these recent developments and upgrades from Yahoo, you can bet that they will be offering a lot more competition to Google and Bing.
Yahoo is constantly evolving and improving their services worldwide so be sure to keep one eye on the tech news in the next several months to see what else Yahoo comes up with.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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