Yahoo Search Marketing
Yahoo Search Marketing pioneered the PPC search engine market in the late 1990s. Their main product, Sponsored Search, provides sponsored listings in search results to reach over 80% of active web users.
Content Match is a feature on Yahoo’s Sponsored Search and this allows you to broaden your reach beyond the search results and reach folks through emails, newsletters and publishers. You ad will appear next to content that is related to your business such as articles and product reviews.
You can manage your keyword bids by using Search Optimizer which will automatically monitor listings to ensure that your goals are met. For a monthly fee you can also use Marketing Console which is a tool that measures how effective your campaigns are. You will be able to view how your PPC search, banner, email and affiliate programs are performing, all in one location.
Yahoo Search Marketing provides outstanding tutorials and support and also offers detailed reporting tools to assist you in tracking the performance of your PPC campaign and your traffic. There is a handy Keyword Selector Tool that assists you in choosing keywords and Yahoo also provides a PPC ROI Calculator and a CPM ROI Calculator.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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