Does your company advertise current and upcoming sales events and promotions online to your customers? If not, you are missing out on a great opportunity to not only touch base with your customers but to also get the word out about your specials.
Your website, blog, social network page and most if not all of your other advertising campaigns should incorporate your upcoming sales events. This method makes sure you reach out to your customer base and let them know what’s going on. Your recurring customers will also appreciate notifications of exclusive promotions and deals. Think of it as a reward for continued patronage.
In many instances your customer that receive word that you have a promotion running will probably also share the information with their friends, family and co-workers which will also help boost your sales. Planning a sales promotion for companies that sell products or provide services can be complicated but, choosing when, how and what to feature as your sales promotions will usually depend on a variety of factors. Things companies should consider when planning a promotion should take into consideration: availability, overstock, seasonal occurrences, holidays, business anniversaries and other milestones, all of which are popular reasons for having sales events.